Americans want job ads to list salary

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When searching for a new job, there are numerous factors to take into consideration—the demands, the hours or even the location. But according to a recent survey, one of the most important things that Americans want listed on a job ad is the salary.

A new survey conducted by Talker Research revealed that 86 percent of Americans think a job advertisement should note the salary for the role. In contrast, just 8 percent think it’s not a necessary addition.

The poll, which was conducted between October 21 and 24, asked 1,000 U.S. adults about what they look for when applying for a job, and whether not knowing the proposed salary is a deterrent.

Figures show that millennials—those born between 1981 and 1996—were most in favor of job ads listing the salary of the position, with 89 percent. This was followed by 85 percent of baby boomers—people born between 1946 and 1964.

So, while the majority of Americans think it’s important to know the salary before they apply, how many people would find it off-putting if that detail was omitted?

A Newsweek graphic.

Photo-illustration by Newsweek/Getty

Overall, 62 percent of people would still apply, but younger people are more likely to be deterred if the salary isn’t listed, according to the poll. The data shows that 26 percent of Generation Z—those born between 1997 and 2012—would not apply without knowing the pay in advance. In comparison, 17 percent of millennials said they wouldn’t apply, and 9 percent of Boomers.

Pay transparency has become a major talking point among American workers, who want to know whether they’re getting a fair deal. According to the website Hiring Lab, which collects global labor market data, approximately half of the U.S. job listings on the website Indeed in August mentioned salary information.

This comes after a number of states across the country enacted salary range transparency laws. Those include California, New York, Washington and Colorado, while several other states are considering the introduction of such laws. The purpose of these laws is to require employers to disclose the salary range to all applicants at some point throughout the ad listing, during the hiring process or upon request.

The modern workforce is comprised of savvy people who “know their worth,” according to Ashley Ward, founder and CEO of W Talent Solutions, an executive recruiting and talent strategy firm.

She told Newsweek that people have a clear understanding of what they want from a job, and they’re less likely to settle if it doesn’t align with that. She suggested that if people can’t see the salary up front, they will undoubtedly “avoid investing time” in the application process.

Ward said: “Today’s job seekers are seasoned professionals who understand the value they bring to an organization. I think that workers are becoming more intentional about finding roles that align with their values, work-life balance expectations and compensation needs.

“This shift isn’t just about pay—it’s also about trust. When companies are transparent about compensation, it builds trust and sets the stage for a more open and respectful hiring process,” she continued.

Although many applicants deem it necessary to know the salary before they apply, executive headhunter Peter Franks of Neon River said this can be “a difficult balance” for employers. If they don’t provide enough information regarding salary, it can deter applicants. Contrastingly, too much information could raise the benchmark of what people are expecting.

Franks told Newsweek: “Employers need to be careful when publishing a salary range as some candidates will assume they are worth the top of that range. If publishing a salary range in a job advert, I’d always recommend inserting a caveat saying it depends on the experience of the successful candidate.”

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